Everand Logo

Welcome to Everand!

  • Marketing

    No bad teams, just bad leaders

    Jul 11, 2019 4 minutes

    Idon’t know exactly when this happened, but over the last several years the dialogue around leadership has degenerated into a fluffy, abstract conversation about desirable leadership attributes. We seem to spend an inordinate amount of time and energy ruminating over highly theoretical propositions: ‘are humble leaders the best leaders?’ or ‘is transparency the most important leadership attribute?’

    We seem to have lost sight of the primary objective of a leader, which is to create value for the organisation. Simple. The difficult part is working out how to yield the greatest value with the resources you are gifted. It all starts with building the right team.

    I’d love a dollar for every resumé I’ve read or candidate I’ve interviewed who claimed to have

    You’re reading a preview, subscribe to read more.

    More from Marketing

    Marketing5 min read
    Good Choices, Bad Choices
    Milk and sugar? Soy or almond milk? Lift or stairs? By the time we get to the office, we’ve often had to make several choices. Some choices in life are often done on autopilot, some may seem small but turn out to be significant and some are big and d
    Marketing7 min readPopular Culture & Media Studies
    The Interests Network
    Angus Keene leads the sales team for Australia at Twitter. His team works closely with media agencies, clients and rights holders, educating them on the power of his platform and the opportunities to partner up. Twitter recently announced a number of
    Marketing2 min read
    Editor's Note
    Everything’s a little bit upside-down. As we industrialised, manufacturing and transport became more affordable and manageable. Big business grew; big business leaders grew complacent. Soon they were able to visualise items ordered, manufactured, shi

    Related Books & Audiobooks