Nurture: we’re only doing half the job right

One dictionary’s definition of nurture is “to care for or protect (something or someone) while they are growing.”

I just love the word. It immediately makes me feel warm, a sense of responsibility and a feeling of community. It makes me think of home-cooked Sunday roast dinners by the fire on a cold English winter’s day. It makes me think of cuddling up to my two boys on the sofa, keeping them cosy and safe. It makes me think of growth, of planting a seed and tending to it as it develops into a plant. It evokes very positive thoughts and feelings for me. If we were all more focused on nurturing each other, wouldn’t the world be a much happier and more productive

Sie lesen eine Vorschau. Registrieren Sie sich, um mehr zu lesen.

Mehr von Marketing

Marketing5 min gelesen
In Trust We Grow
Seamless CX is often highlighted as the key to delivering an organisation’s success. In today’s globalised marketplace, however, the issue of ‘trust’ plays a far more critical role. An erosion of trust creates a barrier preventing many organisations
Marketing3 min gelesen
Creative Print Advisers Warn Against Treating Print Merely As A Cost-line On A Spreadsheet
Carbon8 is one of Sydney’s finest digital printing houses. Its two founders came from different backgrounds but with their complementary skill sets, quickly became trusted advisers in creative printing solutions for brands, corporates and creatives.
Marketing4 min gelesen
Brain Trust
While an in-house advertising team will generally stay clear of all things risk, tip my hat to the gang at Koala mattresses. Since at least 2017 its ‘Aussie battler’ tone of voice has stayed true, and it has been upping the ante on the provocation me