Marketing

Rogue cells

remember graduating from university. The race with all the other freshly qualified students to gain a graduate position with a top leading FMCG firm was on. The type of firm that had big TV advertising budgets, modern four Ps marketing and golden handcuffs to boot. The type at which people wanted to spend their entire marketing career, under the security of their corporate blanket. These positions were difficult to come by, as it was believed that only firms like this could nurture great careers. I used to believe that great careers could only be built in a great company. That was until I realised that people have

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