Marketing

Seven ways to future-proof your SEO strategy

Search engine optimisation (SEO) is always changing. To stay ahead of your competitors you need to be able to shift your SEO strategy. Expect to see mobile devices, artificial intelligence (AI) and voice search dominating the news. But what practical steps should you take? In this article, I’ll take you through the key trends to be aware of, and what you can do to act on them.

1. LEVERAGE GOOGLE RANKBRAIN AND USER EXPERIENCE SIGNALS

AI is a big topic. Google’s

Sie lesen eine Vorschau. Registrieren Sie sich, um mehr zu lesen.

Mehr von Marketing

Marketing5 min gelesen
Five Ways To Overcome Your Fear Of Risk
On a recent long haul flight, I was scrolling through movie options to find something to help me sleep. I ended up choosing a documentary. Unfortunately, as the movie progressed, it felt more likely that I’d never sleep again. The movie was Free Solo
Marketing1 min gelesen
Marketing Australia
Editor BEN ICE ben.ice@niche.com.au Production manager STEPHANIE YANG stephanie.yang@niche.com.au Design & digital pre-press KARL DYER ■
Marketing5 min gelesen
Don't Like It? Change It
Future without change Monash University VMLY&R Background: We all know what kind of world we want to see in years to come, but if we continue to merely adapt to pressing global challenges, rather than solve them, we won’t end up with the world