Marketing

Why are we still talking about engagement?

It really would be a sad case of unrequited love, except that it isn’t. We don’t love them either, we love their money and the whole thing is a farce.

About 10 years ago some clever social media ‘pioneer’ realised this brave new world of marketing would need help justifying its existence. And so they introduced the wildly unspecific and mystical term – engagement – which quickly replaced traditional communications measures and reframed our understanding of ROI. As a result,

Sie lesen eine Vorschau. Registrieren Sie sich, um mehr zu lesen.

Mehr von Marketing

Marketing1 min gelesen
Marketing Australia
Editor BEN ICE ben.ice@niche.com.au Production manager STEPHANIE YANG stephanie.yang@niche.com.au Design & digital pre-press KARL DYER ■
Marketing5 min gelesen
Don't Like It? Change It
Future without change Monash University VMLY&R Background: We all know what kind of world we want to see in years to come, but if we continue to merely adapt to pressing global challenges, rather than solve them, we won’t end up with the world
Marketing4 min gelesenPsychology
Brain Trust
Loyalty is only a by-product of importance, so if your brand loses importance to your customers, they’re as good as gone. Maybe not straight away, but think of them in the long term; why would they keep buying into what you offer and what will keep t