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Life leaves its mark on all of us

Client: TAL Insurance Agency: BMF

When research told TAL that 75% of working-age Australians believed life insurance was nothing more than “a lump sum paid out upon death”, but 62% of its paid claims were for living benefits, the conversation needed to change.

Working with BMF, General Manager Brand and Communications at TAL, Antony Wilson, and his team look to shift the frame of

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