The Business Tornado Era

Disruptive forces are simultaneously converging on every company across all industries, B2C and B2B, creating the perfect storm for your company. What are these forces and are you and your organisation equipped for this tornado?


Due to the Internet, technology and a globally connected marketplace buyers have more choices than ever. Buyers have more knowledge and insight into their options. Your company may be competing, or will be very soon, against a competitor on another continent who can deliver goods or services to a buyer’s door at half the price you are charging. Buyers do not need you; they can get third-party online validation on the Internet without leaving their desk or making a call. If they have a problem or a price question, they just search the Internet.

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