ThinkSales

Understanding Your Customer’s Story with Listening Paths

MESSAGING PIPELINES

When I was younger, I would often play ‘The Telephone Game’ with my friends. You whisper a phrase to one person, who whispers it to another, and so on until the last person in the line repeats the message out loud for all to hear.

Inevitably, the phrase would be unrecognisable from its original form. Of course, it’s all fun and games when this is played at a get-together, but what about when you are trying to assess customer experience

Sie lesen eine Vorschau. Registrieren Sie sich, um mehr zu lesen.

Mehr von ThinkSales

ThinkSales5 min gelesen
How Leaders Can Get Honest, Productive Feedback
As an executive coach, I work with many successful leaders who want to become even more effective. Recently, I asked a client of mine what kind of feedback she was receiving to help her be a better leader. She said, “My last performance review was re
ThinkSales2 min gelesen
Blending Execution with Strategy
It’s no coincidence that growth executives in the top 22% of companies make their number consistently and predictably. They accomplish this by working on strategy and execution in unison. CEOs who overweight strategy to the expense of execution and f
ThinkSales2 min gelesenPsychology
Teams Perform Best When Everyone’s A Little Bit Uncomfortable
Diverse teams have higher rates of innovation, error detection and creative problem solving. Research by the NeuroLeadership Institute has proven that when we are forced to work in groups that are drawn from different disciplines and perspectives, ar