UNDOING DAMAGING PERCEPTIONS
Sep 23, 2019
2 minutes
THE CHALLENGE
Seen as just another insurance company that’s old, traditional, and a struggle to deal with, Tower Insurance had some work to do.
The insurer has a 140-year-old history in New Zealand, having started in a Kiwi pub bya bunch of mates who decided they were fedup with overseas insurance companies taking advantage
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