NZ Marketing

THE INFLUENCE OF THE ‘AGE OF ACCELERATION’

Take a second to think about your childhood and the technology that was part of your everyday life. Now fastforward to today. How have things changed?

If you’re thinking a lot, you’re not alone. Ray Kurzweil, director of engineering at Google, summed it up when he said “because of the explosive power of exponential growth, the twenty-first century will be equivalent to 20,000 years of progress at today’s rate of change”.

It’s an exciting time, but the current challenge lies in the gap that exists between human adaptability and technology advancement – we feel out of control because we can’t adapt to the world as fast as it’s changing.

Wanting to explore how New Zealanders feel about these changes, Bauer’s Insights IQ team tapped into the minds of 1,600 Kiwis, generating nearly

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