NEW ZEALAND’S LOVE AFFAIR WITH FACEBOOK

As a team at a social media agency, it was great to hear that digital is now the largest recipient of advertising dollars, according to turnover data compiled by the New Zealand Advertising Standards Authority.

Not only that, the World Internet Project New Zealand reports that two-thirds of Kiwi Internet users visit social media every day.

That’s not a particularly surprising statistic; visit any home, workplace or public place and you’ll see plenty of us focused on our screens, interacting with our friends and whanau via one social network or another.

But not all social networks are created equal. Here’s how