NZ Marketing

FEDERATION CHANGE AGENTS

People usually come to us when they have a complex problem or a business opportunity that needs lateral, category-challenging thinking,” says Sharon Henderson, founder and managing director of established, independent agency, Federation, a creative, data and technology agency built to inspire brand growth and customer engagement.

“Often, there’s something they want to change and they look to us to make a significant impact on their business, typically sharing some hefty goals or targets to deliver on - right up front.” Far from feeling daunted, Henderson says, “we thrive under that kind of pressure. It challenges us to approach everything with a transformative mindset that focuses on the end game.”

Inside-out brand transformation. Customer engagement. New product or category launches. New customer acquisition models. Audience behaviour change. Whatever it is, clients who approach Federation are typically seeking a fresh, innovative response to their brief from a marketing agency partner that’s able to seamlessly integrate every brand and customer touchpoint

Sie lesen eine Vorschau. Registrieren Sie sich, um mehr zu lesen.

Mehr von NZ Marketing

NZ Marketing1 min gelesen
Insights Are Helping Drive Action, Build Partnerships And Make Strategic Decisions
Satellite Optus Renewal - Assessing importance of Satellite delivery Sky Next Gen Box - Assessment of Opportunity - Acquisition and retention benefits Sky Broadband - Go to Market Insights - Key Opportunities across Sky segments Major Content Renewal
NZ Marketing2 min gelesenBusiness
Agile Insights In An Uncertain World
2020 will most certainly go down in history as one of the most volatile years for businesses for so many unexpected reasons. With businesses blindsided by such unprecedented and immediate change – how do marketers get the real-time information they n
NZ Marketing2 min gelesenTechnology & Engineering
Breaking borders: DIGITAL B2B SALES
How do you support B2B sales in international markets without tradeshows and international travel? This is one of the big challenges we’ve had to solve in our new Covid-19 reality, because many of our clients are exporters of high value product. Unti