New Zealand Listener

Data, data, everywhere

If results of a survey commissioned by Vodafone are to believed, we may need to update Maslow’s famous hierarchy of needs.

Market-research agency Colmar Brunton asked 1000 Kiwi mobile users about their phone habits and found that data came in just behind toilet paper, petrol, milk and bread in regards to essentials they most feared running out of.

Mobile data has always been sold

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