Radio Ink Magazine

Tacos Triumph With Radio

Could you walk away from a job where you were cashing five-figure commission checks? Nine years ago Lisandro “Chando” Madrigal said goodbye to a job he loved at Apple to live his dream — a dream of owning a business. It’s a business that started with a small vacant food stand in North Sacramento. Now, with six locations throughout the area, including an entertainment venue, Madrigal has used radio to grow his business and build his brand, Chando’s Tacos.

Radio Ink: Where did this desire to own a business come from?

I was number seven of eight kids. We

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