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Marketing4 min gelesenBusiness
A Fix For Broken Customer Research
There is often a gap between what we say and what we do. You, for example, may say you are going to take up dancing lessons and find that six months have miraculously passed and you still haven’t Googled ‘tap dancing for adults’. This is nothing new
Marketing5 min gelesen
Good Choices, Bad Choices
Milk and sugar? Soy or almond milk? Lift or stairs? By the time we get to the office, we’ve often had to make several choices. Some choices in life are often done on autopilot, some may seem small but turn out to be significant and some are big and d
Marketing4 min gelesenPsychology
Brain Trust
Loyalty is only a by-product of importance, so if your brand loses importance to your customers, they’re as good as gone. Maybe not straight away, but think of them in the long term; why would they keep buying into what you offer and what will keep t