THE NEW FARM FORMULA
Ninjacart, a Bengaluru-based, tech-driven supply chain platform that connects over 20,000 vegetable and fruit farmers with 60,000 kirana stores and businesses across India, launched an initiative, Harvest the Farms, a few weeks ago. It helps farmers sell fruits and vegetables directly to customers. Ninjacart tied up with gated communities for bulk orders (at least 50 kg) and delivered at apartment gates. It entered into partnerships with food delivery platforms Swiggy and Zomato for last-mile connectivity.
The experiment is helping farmers in a big way. Farmers in areas where mandis are non-functional can route their perishable produce through Ninjacart. Vasudevan Chin-nathambi, Co-Founder, says, “We have not thought about how we will work post-Covid but will look at how it pans out in terms of customer demand and feedback.”
Ninjacart is not a one-off case. As are shut in large parts
