Giving up the (traditional) restaurant ghost
Jun 19, 2020
4 minutes
By Jana Jacobs
Q&A:
ghost, dark or cloud kitchens – also known as virtual restaurants – are commercial facilities purpose-built to run restaurant kitchens on a delivery-only basis. Although still a relatively novel concept in South Africa, there are a few in operation locally and their low-cost business model is providing a unique advantage amid the Covid-19 lockdown.
Anthony Theodosiou, who runs a ghost kitchen in Johannesburg with his business partner, Jake Axelrod, talks to finweek about why he did away with his traditional dine-in eatery in Melrose Arch in favour of this model.
Can you tell us how your business works?
Myself and my business partner, Jake, run three brands (ONO, Metalab Meals and Pap
You’re reading a preview, subscribe to read more.
Start your free 30 days