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    SOCCER TEAMS TURNING TO VIRTUAL ‘FAN TOKENS’ TO RAISE MONEY

    Jun 26, 2020 3 minutes
    Image: Joan Monfort

    Soccer clubs around Europe are increasingly turning to virtual “fan tokens” to raise money and enhance fan engagement.

    And the money can pile up fast.

    The latest club to enter the world of blockchain, Spanish champion Barcelona, generated 1.2 million euros ($1.3 million) in less than two hours.

    The 600,000 Barcelona cryptocurrency-based tokens, which sold for 2 euros ($2.20) each, give fans exclusive voting rights in club-specific polls and can give them a chance to win rewards that

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