Baseball America

INTO THE ABYSS

Minor League Baseball officially announced at 5 p.m. Eastern on June 30 that the season had been canceled because Major League Baseball would not be providing players.

The focus shifted quickly to what comes next. First, teams had to unravel as much as they could from the 2020 season. Fans and advertisers asked for refunds for tickets or deals they had purchased for games that had merely been suspended and not officially canceled.

Some of those fans and advertisers will choose to roll their dollars toward 2021, but others will want to replenish their own cash flow as best as possible.

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EDITOR AND PUBLISHER B.J. Schecter @bjschecter  EXECUTIVE EDITORS J.J. Cooper @jjcoop36, Matt Eddy @MattEddyBA CHIEF REVENUE OFFICER Don Hintze DIRECTOR OF DIGITAL STRATEGY Mark Chiarelli @Mark_Chiarelli SENIOR EDITOR Josh Norris @jnorris427  SENIOR