PROLOGUE
Apr 17, 2020
3 minutes
CORONAVIRUS OUTBREAK
Coronavirus infects cycling’s economics
The coronavirus crisis has ripped up the cycling season, tearing riders’ plans to shreds, but it is also having an impact on cycling’s business. Deceunink boss Patrick Lefevere has said that the suspension of racing has already cost his team €500,000.
With no racing until at least June, teams can’t make any money on the road, but are also unable to show off their sponsors. With sponsorship so key to the business model of cycling, many
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