Everand Logo

Welcome to Everand!

  • NZ Marketing

    INDUSTRY INSIGHTS

    Sep 11, 2020 2 minutes

    BRAND BUILDING IN A RECESSION

    he Comms Council have taken its existing “Brands Need Building” campaign and updated it to reflect the latest thinking and evidence about marketing in a recession. “At the Comms Council we believe strongly that Brands Need Building. Afterall,

    You’re reading a preview, subscribe to read more.

    More from NZ Marketing

    NZ Marketing6 min read
    Industry Insights
    Content Director at Digitas New Zealand, Chris Brunner, addresses the power of content-first thinking in the era of information technology. Content has long been the engine powering businesses to succeed in the information age. As we enter the ‘intel
    NZ Marketing4 min read
    The Secret To Becoming New Zealand’s Favourite Ad
    TRA is now in its fourth year of tracking New Zealand’s favourite ads. In that time, we’ve seen some campaigns come and go in the rankings, while others have consistently made it into the top 10. Recently, we announced the favourite ads of summer 202
    NZ Marketing3 min read
    Marketing Association Celebrates 50 Years Of Helping Marketers Be Brilliant
    It was 1974 – the year ABBA released Waterloo, President Nixon resigned and Muhammad Ali won the Rumble in the Jungle. In New Zealand, 18-yearolds won the right to vote, a Committee for Women was established and we were all singing along to Cheryl Mo

    Related Books & Audiobooks