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    SELTZERS - THE SUMMER GOLDRUSH CONTINUES

    Oct 07, 2020 3 minutes
    ELISABETH KING

    THE beverage industry has always been awash with trends from wine coolers to RTDs. Seltzers have become the new goldrush in the US and Australia for companies big and small. But how long will they retain popularity and how big will the market become?

    When Coca-Cola gets in on the act, you know something has legs. The multinational acquired Topo Chico, the Mexican premium sparkling water brand, in 2017. This August, the world’s largest total beverage company, announced it would test-market Topo Chico Hard Seltzer in select markets in

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