Weekend Argus Saturday

Strategies for spotting fake reviews on travel sites

YOU might want to think twice about making reservations at that restaurant with only five-star raves. And that hotel with all those one-star pans may very well be fine. The reason? Many of the reviews you’re reading may be fictitious.

It’s difficult to obtain reliable figures on what percentage of online reviews are fake, but research by academic and industry institutions, including the University of Illinois at Chicago and

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