Business Today

Winning Requires Superior Business Crisis Planning

Almost four decades in the consumer products industry, with the most recent seven years running India’s leading beverage alcohol company through the turbulence of the ‘Highway Ban’, demonetisation and GST, I have had my fair share of excitement and a few battle scars — but none has presented the unparalleled test of leading through a crisis, as in the year just gone by.

Business As Usual

When the news of Covid-19 in China started percolating in early 2020, we were already faced with the head-winds of a slowing economy and soft category growth. But, in an industry where dealing with issues is an everyday way of life, adopting a ‘business as usual’ mindset came naturally to us, and so we continued to run our business without being overly concerned. It was when the lockdown came into effect in March, that the reality of the impending crisis hit us — and how!

Starting March 24, unlike any other FMCG, our industry faced

Sie lesen eine Vorschau. Registrieren Sie sich, um mehr zu lesen.

Mehr von Business Today

Business Today2 min gelesen
Serial entrepreneur Bhavin Turakhia, who founded five-odd companies, including collaboration tool Flock, and saw successful exits such as Resellerclub and BigRock, takes his hike breaks seriously. “Unfortunately, in the last eight-nine months, I have
Business Today1 min gelesenTechnology & Engineering
Two-fold Jump in EVs Sold in Last Three Years
The number of registered EVs jumped from 69,012 in FY18 to 167,041 in FY20, as per the e-vahan portal The demand for electric vehicles (EVs) more than doubled in three years to FY20 The government has taken many steps for promotion of EVs which inclu
Business Today4 min gelesen
Dead Cat Bounce?
As India is going through the second wave of Covid-19 infections, so are fears of uncertainty and gloom. But the consistent improvement in gross domestic product (GDP) numbers over the past year is playing a key role in shaping up sentiments of corpo