THE POWER OF 3
With just three little words you can paint some powerful pictures. In the UK we grew up knowing that to cross a road we must: ‘Stop, Look, Listen.’ Aussies grew up having to ‘Slip, Slop, Slap’, and across the world most of us know that Nike wants us to ‘Just Do It’. Great speeches are full of three-word statements, whether it’s Barack Obama with his ‘Yes we can’, or Shakespeare’s ‘Friends, Romans, Countrymen’. These phrases that shape our culture are powerful for a purpose. Our brains have a craving for rhythm, simplicity and patterns. Three, the smallest number required to make a pattern, is easy to digest, making us more likely to remember it.
