NZBusiness and Management


You may not be familiar with the name Alamir Bakery, but Wellingtonians have been loving its pita breads and chips, hummus and falafel bites for 27 years. Today its Delicious Lebanese Snack Company products can be found at 100-plus Foodstuff supermarkets, 100-plus Countdowns and more than 100 restaurants, cafes and other retailers throughout the country. Clients include all Pita Pit stores, with the exception of Auckland (they’re currently working on that!).

But it’s the back story behind the brand that truly captures the imagination – a story that began when Jamil and Waafa Dia immigrated to Wellington from war-torn Lebanon in

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