‘It’s key to have a presence’

BEING a professional rider is no longer just about producing and competing horses, it’s about running a business, and effective social media is key to this.

“Social media gives you the opportunity to put yourself in front of the world, including prospective sponsors and owners,” says Ashley Rossiter, managing director of PR and social media marketing agency Mirror Me PR. “It gives you the chance to be seen by a huge audience and highlight your progress, horses, achievements and professionalism.”

Raising awareness of your own personal brand, connecting with the audience and raising the profile of the