High Times

FROM 420 TO FOREVER, REFORM REMAINS IN THE AIR THIS SEASON

New Frontier Data Senior Managing Editor

As Americans prepare to celebrate the secular high holiday of 420, public popularity and consumer appetites for cannabis in the United States have never been so strong. Even in the pall of the COVID-19 pandemic, foundations have been established for aggressive market growth in the legal cannabis industry, which stands poised to prosper throughout 2021 and beyond. Despite massive socioeconomic disruptions caused by the pandemic, various dynamics have compelled more cannabis consumers to rely on legal sources. State governments coping with various levels of

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