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Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

Geschrieben von Seth Godin

Erzählt von Seth Godin


Purple Cow: Transform Your Business by Being Remarkable

Geschrieben von Seth Godin

Erzählt von Seth Godin

Bewertungen:
4.5/5 (371 Bewertungen)
Länge:
2 Stunden
Herausgeber:
Freigegeben:
Apr 10, 2009
ISBN:
9781596593916
Format:

Beschreibung

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?

Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.

Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.

You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.

Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.
Herausgeber:
Freigegeben:
Apr 10, 2009
ISBN:
9781596593916
Format:

Über den Autor

Seth Godin is the author of The Icarus Deception, Linchpin, Tribes, Purple Cow, The Dip, and many other industry-changing books on marketing, business, creativity, and meaningful work. He is one of the most widelyread blog writers in the world (over a million followers and counting). For more information, search for “Seth” or visit sethgodin.typepad.com .


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Was die anderen über Purple Cow denken

4.5
371 Bewertungen / 34 Rezensionen
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  • (5/5)
    A timeless classic. Inspired, growth oriented, original, powerful, relevant,timely and timeless.
  • (4/5)
    Interesting strategy, recommend this book.
  • (5/5)
    good book, short and precise no mincing with words must listen
  • (4/5)
    It gave me some really good perspective and he uses a lot of modern examples of succeful companies and mistakes.
  • (5/5)
    Awesome advice to help aspiring entrepreneurs create great products and save us all from mediocrity
  • (5/5)
    awesome book!! still highly relevant and meaningful today. definitely recommend.
  • (5/5)
    Killer book about branding and monopoly creation...
    I check the other books from the author as well!
    Thanks
    -Manfred
  • (5/5)
    Very insightful, on unique product and business ideas, would recommend
  • (4/5)
    Awesome as always by Seth Godin. A brilliant and thought provoking listen
  • (5/5)
    Invaluable knowledge for any business owner or entrepreneur. Build your marketing into your product
  • (5/5)
    Felt more like a synopsis of a couple of other great books like presuasion, Need to stick and blue ocean strategy combined pulling through elements of all. But for more depth would recommend reading each of those above books themselves.
  • (5/5)
    Nice one well Narrated some very good points examples case studies really get your mind thinking
  • (3/5)
    This book was moderately insightful but worth the read and time.
  • (5/5)
    Great book on how to stand out amongst the rest
  • (5/5)
    It's truly remarkable. Trust me it's going to change the way you think about your business and gives you a clear and simple ways to be remarkable.
  • (5/5)
    Really good book to know about advertising and they are very important things to think about before advertising
  • (4/5)
    Good book for read once, author quoted good examples
  • (5/5)
    Amazing. I've heard a couple of his lectures but it felt good to finally check out the book.
  • (2/5)
    Unremarkable. No take outs. There better books in that topic for sure
  • (4/5)
    Good short book. As relevant today as back when it first came out!
  • (3/5)
    Alright book. It is just a bunch of example of succeful and unsucceful company. I didn't really learn from it
  • (4/5)
    A little outdated but principles are all the same - I recommend also reading Surge by Mike Michalowicz (didn't even need to look that up to spell it) to make this more actionable.
  • (5/5)
    Great book for marketing success!! Being remarkable is one of the best ways yo make your business stand out, Seth hits the nail right on the head. Highly recommended!!
  • (5/5)
    Simple but gives good insights on the market in a qay that anyone can understand. I have enjoyed the audiobook and picked up some lessons that i am looking forward to work on.
  • (2/5)
    Nope! it's as i was told; elementary and obvious. glad i rushed through in 30mins.
  • (4/5)
    This book was a pretty quick read, and gave some interesting examples of remarkable products and services. Many of the examples I'd heard of, but others I hadn't.
  • (1/5)
    Gack. Warmed-over marketing advice. Ptui.

    I dig Godin's website, but the book did nothing for me. After seeing the same graph (with minor changes) 4 times in 50 pages, I threw in the towel.
  • (5/5)
    I am growing to love Seth Godin more and more. He's a marketing guru with a widely-read blog. He's written several best-sellers, including a book I reviewed not to long ago, Tribes: We Need You to Lead Us, which I loved. I finally got around to reading his most popular book, Purple Cow. I completely understand why it's so popular. It's a tremendous little book!The basic concept is that if you're driving through the country-side and see thousands of cows, eventually you don't even notice their presence. But if while driving you see a purple cow...well, that's worth stopping for. In other words, to thrive in today's world, it's not enough to be good, you need to be remarkable!Purple Cow really got me to thinking about what sets our church apart from any other church in town. Is there something about us that is remarkable enough to make people stop and notice? I know skeptics will say, "Jesus' gospel message is pretty remarkable. That should be enough." But I will risk being called a heretic and say, that's not necessarily true.I think churches have done a masterful job over the last howevermany years of taking the the truly remarkable 'good news' and transforming it into the boring news. Few are surprised by this message, because few churches are passionate about it. The sad (and exciting) news is that a 'purple cow' in the church world is a church that is actually Christ-like. So what are some counter-church-cultural ways we can be Jesus to our communities that would make them do a double-take? It's got me thinking...The purple cow principle is so true, too. While Jamie and I were in Scotland, we spent a lot of time driving through the countryside. It was beautiful and I guarantee you we saw at least a million sheep during our week there. At first it was quaint, but by the end of the week it was hardly worth noticing. However halfway through the trip I spotted something out of the corner of my eye that made me pull over and take pictures. Pink sheep! We asked several people during the week and showed them the picture, but nobody could give us a good reason. Maybe I should knock-off Godin's idea and write a church version called Pink Sheep! Hmm...
  • (5/5)
    The Purple Cow stands out, because it is remarkable. In a field of black and white cows, the purple cow is the one that you would remember – turning to your travel companion and saying, “did you see…?”That’s the premise of Seth Godin’s book from 2002, a highly enjoyable spin through the act of being remarkable, and how businesses have transformed their fortunes by standing out from the crowd.It is an inspiring read, prompting you to evaluate everything from your business models to your personal behaviour – and establish whether what you do is really outstanding. I devoured this again in one sitting on a 2 hour plane ride – and have come away with a new set of ideas I’ll be implementing, including some that will make my support teams even more remarkable, and also some that will hopefully make me a step closer to ‘awesome’.
  • (3/5)
    Good book on branding an positioning. Some may say overated? I say, great read while you got an hour or two to kill. Great weekend read. Great entry level marketing book. His stories of companies standout the most to me. (I.E. - Tombstone, Volkswagon, Wonder Bread). These are great examples of making your business remarkable. I really enjoyed the insight into "The Death of the TV Industrial Complex"