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The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

Geschrieben von Bernadette Jiwa

Erzählt von Bernadette Jiwa


The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

Geschrieben von Bernadette Jiwa

Erzählt von Bernadette Jiwa

Bewertungen:
4.5/5 (49 Bewertungen)
Länge:
3 Stunden
Herausgeber:
Freigegeben:
Aug 13, 2013
ISBN:
9781469026909
Format:
Hörbuch

Beschreibung

It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
Herausgeber:
Freigegeben:
Aug 13, 2013
ISBN:
9781469026909
Format:
Hörbuch


Über den Autor

Bernadette Jiwa is a global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).

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  • (5/5)
    Great book, worth a read. Highly recommended to all entrepreneurs.