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Difference: The one-page method for reimagining your business and reinventing your marketing

Difference: The one-page method for reimagining your business and reinventing your marketing

Geschrieben von Bernadette Jiwa

Erzählt von Bernadette Jiwa


Difference: The one-page method for reimagining your business and reinventing your marketing

Geschrieben von Bernadette Jiwa

Erzählt von Bernadette Jiwa

Bewertungen:
4.5/5 (37 Bewertungen)
Länge:
2 Stunden
Herausgeber:
Freigegeben:
May 6, 2014
ISBN:
9781491530245
Format:

Beschreibung

"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." -Seth Godin

Marketing is not a department-it's the story of how you create difference for your customers.

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage-by being different or better, more visible, or just plain louder.

What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?

Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.

Herausgeber:
Freigegeben:
May 6, 2014
ISBN:
9781491530245
Format:


Über den Autor

Bernadette Jiwa is a global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).

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4.3
37 Bewertungen / 5 Rezensionen
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  • (5/5)
    Excellent book! Short, practical and easy to read. I will go back to it many times.
  • (5/5)
    Double Thumbs! Unfortunately, most marketing books have a snake-oil selling, self-help vibe. This is the first marketing book that grabbed my whole attention, as I wanted to understand the authors thoughts. For me, complex ideas are just simply not yet fully boiled down. When authors fully process their ideas, you can see them in the first person & easily snap into our reality. This is that sort of book.
  • (5/5)
    I found this book very interesting and very informative. it is very detailed and has many facts that I really didn't know about. I would definitely recommend this to others, keep it up well done
  • (5/5)
    This one page method definitely working and very helpful for those who want to reimagining their bussiness in a innovative way and get success as they desire. The audio book contains the most innovative ideas for easily implementation
  • (5/5)
    Short ways to make your business really make a difference ??