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    Mobilized: An Insider's Guide to the Business and Future of Connected Technology
    Mobilized: An Insider's Guide to the Business and Future of Connected Technology
    Mobilized: An Insider's Guide to the Business and Future of Connected Technology
    Audiobook3 hours

    Mobilized: An Insider's Guide to the Business and Future of Connected Technology

    Written by SC Moatti and Nir Eyal

    Narrated by Natalie Hoyt

    4.5/5

    ()

    About this audiobook

    Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?

    SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us.

    Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products.

    Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products.

    Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.
    LanguageEnglish
    PublisherBerrett-Koehler Publishers
    Release dateMay 2, 2016
    ISBN9781626567573
    Mobilized: An Insider's Guide to the Business and Future of Connected Technology

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    Reviews for Mobilized

    4.5/5

    13 ratings2 reviews

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    • 5/5
      Very insightful and deep book about mobile how mobile is the first plugged technology in our lives

      1 person found this helpful

    • 4/5
      I thought it was very informative. Some key areas were addressed.

      1 person found this helpful