Many entrepreneurs launch a new business without carefully analyzing the financial prospects in advance. They think that they can produce and sell a product at a profit, and that this will be sufficient. All they need to do is sell enough of the product to create a profitable business. But this is seldom the case. World renowned lecturer and Business Expert, Brian Tracy shows you how to: Evaluate each business Expenditure Project sales and Revenue Develop operating budgets Start your business with a small investment Find the money you need to survive Structure effective loan proposals Determined the costs Estimate the lifetime value of each customer And much more!