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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Geschrieben von Anne Janzer

Erzählt von Anne Janzer


Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Geschrieben von Anne Janzer

Erzählt von Anne Janzer

Bewertungen:
4.5/5 (38 Bewertungen)
Länge:
4 Stunden
Freigegeben:
May 11, 2017
ISBN:
9781518949838
Format:
Hörbuch

Beschreibung

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.

Have you changed your marketing practices to thrive in this new reality?

Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.

Completely revised and expanded to reflect the growing Subscription Economy

This completely revised, expanded second edition includes:

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses

  • Real-world examples of effective value nurturing strategies
  • The risks and challenges of subscription marketing

If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

An Author's Republic audio production.

Freigegeben:
May 11, 2017
ISBN:
9781518949838
Format:
Hörbuch


Über den Autor


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4.4
38 Bewertungen / 5 Rezensionen
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  • (4/5)
    Great insights of the subscription model and where it differs from traditional marketing
  • (5/5)
    A great book for product managers, marketing strategists. Useful tips, lots of examples.
  • (3/5)
    Definitely not special. The content is true and relevant but it's far from the best book on the topic.
  • (5/5)
    Very helpful content. Extremely applicable theories are mentioned in it.
  • (5/5)
    Excellent content and examples that can be applied to any marketing strategy