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Scientific Advertising: "Master of Effective Advertising"

Scientific Advertising: "Master of Effective Advertising"

Geschrieben von Claude C. Hopkins

Erzählt von Paul Jones


Scientific Advertising: "Master of Effective Advertising"

Geschrieben von Claude C. Hopkins

Erzählt von Paul Jones

Bewertungen:
4.5/5 (110 Bewertungen)
Länge:
2 Stunden
Freigegeben:
Sep 13, 2017
ISBN:
9781518966811
Format:
Hörbuch

Beschreibung

This is the complete and unabridged audio-book Scientific Advertising, read from the original book by Claude C. Hopkins.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many Advertising and Internet Marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audio-book you'll never waste money on ineffective advertising again.

An Author's Republic audio production.

Freigegeben:
Sep 13, 2017
ISBN:
9781518966811
Format:
Hörbuch


Über den Autor


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Was die anderen über Scientific Advertising denken

4.5
110 Bewertungen / 7 Rezensionen
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Leser-Rezensionen

  • (5/5)
    Classic! Always worth it to reread over and over again.
  • (5/5)
    Timeless classic. I know many top marketers that reread this book multiple times a year.
  • (5/5)
    Amazing book highly recommended, complete game changer for my team and I.
  • (3/5)
    Written in 1923. It is mostly talking about mail order advertising. I'm sure there are things you will learn from it but... advertising has evolved a lot in ONE HUNDRED YEARS.
  • (5/5)
    Awesome read. Reconfirming my thesis . That copywriting is words that sell
  • (4/5)
    Good insight to effective advertizing. Advertizing should not be trial and error.
  • (2/5)
    It didn’t give too much new information and it was very short.