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    Zone to Win: Organizing to Compete in an Age of Disruption
    Zone to Win: Organizing to Compete in an Age of Disruption
    Zone to Win: Organizing to Compete in an Age of Disruption
    Audiobook4 hours

    Zone to Win: Organizing to Compete in an Age of Disruption

    Written by Geoffrey A. Moore

    Narrated by Tom Parks

    4/5

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    About this audiobook

    Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”

    Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.

    Moore’s classic bestseller, Crossing the Chasm, has sold more than one million copies by addressing the challenges faced by start-up companies. Now Zone to Win is set to guide established enterprises through the same journey.

    LanguageEnglish
    PublisherBrilliance Audio
    Release dateOct 10, 2017
    ISBN9781543618587
    Zone to Win: Organizing to Compete in an Age of Disruption
    Author

    Geoffrey A. Moore

    Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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