Audiobook12 hours
Product Management For Dummies
Written by Brian Lawley and Pamela Schure
Narrated by Chris Sorensen
Rating: 3.5 out of 5 stars
3.5/5
()
About this audiobook
Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America-yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job-or simply aspire to break into a new role-Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
From defining what product management is-and isn't-to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
#9679 Create a winning strategy for your product
#9679 Gather and analyze customer and market feedback to maximize revenue
#9679 Prioritize and convey requirements to engineering teams effectively
Product managers are responsible for so much more than meets the eye-and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
From defining what product management is-and isn't-to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
#9679 Create a winning strategy for your product
#9679 Gather and analyze customer and market feedback to maximize revenue
#9679 Prioritize and convey requirements to engineering teams effectively
Product managers are responsible for so much more than meets the eye-and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
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Reviews for Product Management For Dummies
Rating: 3.625 out of 5 stars
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8 ratings1 review
- Rating: 1 out of 5 stars1/5Just can’t listen to this guy for more than a few minutes.
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