Lean B2B: Build Products Businesses Want
Written by Étienne Garbugli
Narrated by Étienne Garbugli
4/5
()
About this audiobook
Thousands of entrepreneurs and innovators use Lean B2B to quickly find traction in the market.
Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.
The book helps:
- Assess the market potential of opportunities to find the right opportunity for your team
- Find early adopters, quickly establish credibility and convince business stakeholders to work with you
- Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
- Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit
- Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation
« The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze, AA-ISP Top 25 Most Influential
« Lean B2B nails the key to being nimble and iterative in the complex, drawn-out world of B2B entrepreneurship: relationships. It captures how I've been running my own Lean B2B practice for years and makes it accessible to anyone. » - Brian Gladstein, CEO and Founder, Explorics
« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs
Étienne Garbugli
Etienne works at the intersection of Technology, Product Design and Marketing. He's a 2-time Startup Founder (Flagback and HireVoice), a 4-time entrepreneur and a recognized Usability and UX research expert.Over the last ten years, he has validated no less than 12 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas.Etienne is currently a Product Design & Marketing consultant helping big brands and startups with their UX and marketing strategies. He also teaches user research and usability and is a board member of entreprise SaaS Accelerator Venturetec.The Venturetec accelerator program uses the Lean B2B methodology.
Related to Lean B2B
Related audiobooks
Product-Led Growth: How to Build a Product That Sells Itself Rating: 5 out of 5 stars5/5The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience Rating: 4 out of 5 stars4/5Loved: How to Rethink Marketing for Tech Products Rating: 5 out of 5 stars5/5Entrepreneur Voices on Growth Hacking Rating: 5 out of 5 stars5/5Lean Analytics: Use Data to Build a Better Startup Faster Rating: 5 out of 5 stars5/5Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Rating: 5 out of 5 stars5/5Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Rating: 5 out of 5 stars5/5Lean Customer Development: Building Products Your Customers Will Buy Rating: 4 out of 5 stars4/5Business Model Shifts: Six Ways to Create New Value For Customers Rating: 5 out of 5 stars5/5Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences Rating: 4 out of 5 stars4/5Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love Rating: 3 out of 5 stars3/5The Automatic Customer: Creating a Subscription Business in Any Industry Rating: 5 out of 5 stars5/5Competing Against Luck: The Story of Innovation and Customer Choice Rating: 5 out of 5 stars5/5Business Model You: A One-Page Method For Reinventing Your Career Rating: 4 out of 5 stars4/5Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter Rating: 0 out of 5 stars0 ratingsSense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously Rating: 4 out of 5 stars4/5The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Rating: 5 out of 5 stars5/5How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Rating: 4 out of 5 stars4/5If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity Rating: 0 out of 5 stars0 ratingsThe Customer Success Economy: Why Every Aspect Of Your Business Model Needs A Paradigm Shift Rating: 5 out of 5 stars5/5The Ways to New: 15 Paths to Disruptive Innovation Rating: 5 out of 5 stars5/5Transformed: Moving to the Product Operating Model Rating: 5 out of 5 stars5/5What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise Rating: 5 out of 5 stars5/5Jobs To Be Done: A Roadmap for Customer-Centered Innovation Rating: 4 out of 5 stars4/5
Small Business & Entrepreneurs For You
Every Tool's a Hammer: Life Is What You Make It Rating: 4 out of 5 stars4/5Create: Tools from Seriously Talented People to Unleash Your Creative Life Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5Capital Gaines: Smart Things I Learned Doing Stupid Stuff Rating: 4 out of 5 stars4/5Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Rating: 5 out of 5 stars5/5Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5The 7 Secret Keys to Startup Success: What You Need to Know to Win Rating: 4 out of 5 stars4/5Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals Rating: 4 out of 5 stars4/5Without a Doubt: How to Go from Underrated to Unbeatable Rating: 4 out of 5 stars4/5The Whole Body Entrepreneur: A Physical and Emotional Self-Care Bootcamp Rating: 5 out of 5 stars5/5Think Like a Billionaire Rating: 5 out of 5 stars5/5The Science Of Getting Rich Rating: 5 out of 5 stars5/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 5 out of 5 stars5/5Nothing Is Missing: A Memoir of Living Boldly Rating: 5 out of 5 stars5/5From the Basement: A History of Emo Music and How It Changed Society Rating: 4 out of 5 stars4/5When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach Rating: 5 out of 5 stars5/5The Layperson’s MBA: Skipping the Degree without Skipping the Important Lessons Rating: 4 out of 5 stars4/5The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs Rating: 4 out of 5 stars4/5Radical Abundance: Mastering the Psychology of Money Rating: 4 out of 5 stars4/5Dream Big: Know What You Want, Why You Want It, and What You’re Going to Do About It Rating: 5 out of 5 stars5/5The Millionaire Fastlane, 10th Anniversary Edition: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5What’s Holding You Back?: Breaking Through Fear and Insufficiency to Achieve Your Goals Rating: 5 out of 5 stars5/5
Reviews for Lean B2B
12 ratings2 reviews
- Rating: 1 out of 5 stars1/5Bad quality of reading, skimming through the book like hell. I belive the book is a good one, but the listening experience is horrible
- Rating: 5 out of 5 stars5/5Great book!
I loved the very many examples to help understand the concepts.