Rating: 5 out of 5 stars
5/5
Audiobook14 hours
Branding for Dummies: 2nd Edition
Written by Bill Chiaravalle and Barbara Findlay Schenck
Narrated by James Fouhey
Rating: 4 out of 5 stars
4/5
()
About this audiobook
Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions-or anything in between-Branding For Dummies makes it fast and easy.
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions-or anything in between-Branding For Dummies makes it fast and easy.
Related to Branding for Dummies
Related audiobooks
Personal Branding For Dummies: 2nd Edition Social Media Marketing All-in-One For Dummies: 4th Edition Rating: 5 out of 5 stars5/5Growth Hacking For Dummies Rating: 2 out of 5 stars2/5Launching & Building A Brand For Dummies Rating: 0 out of 5 stars0 ratingsCreating a Business Plan For Dummies Rating: 4 out of 5 stars4/5Direct Selling For Dummies Rating: 5 out of 5 stars5/5Business Writing For Dummies: 3rd Edition Rating: 5 out of 5 stars5/5Planning A Profitable Business For Dummies: Australian Edition Rating: 0 out of 5 stars0 ratingsCustomer Experience For Dummies Rating: 0 out of 5 stars0 ratingsAffiliate Marketing For Dummies Rating: 5 out of 5 stars5/5Complete MBA For Dummies: 2nd Edition Rating: 4 out of 5 stars4/5Managing For Dummies Rating: 4 out of 5 stars4/5Gamification Marketing For Dummies Rating: 2 out of 5 stars2/5Branding: Starting a Business With Top Brand Strategies and Build Successful Product Rating: 4 out of 5 stars4/5Business Valuation For Dummies Rating: 0 out of 5 stars0 ratingsBranding: The Ultimate Marketing Guide to Build a Brand and Stand Out Through Branding Rating: 4 out of 5 stars4/5Product Management For Dummies Rating: 3 out of 5 stars3/5Online Branding: The Ultimate Guide to Build Your Unique Brand Rating: 5 out of 5 stars5/5Design Thinking For Dummies Rating: 4 out of 5 stars4/5Recognizing and Engaging Employees for Dummies Rating: 4 out of 5 stars4/5Marketing Rating: 0 out of 5 stars0 ratingsPersonal Branding Crash Course Rating: 5 out of 5 stars5/5Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Rating: 5 out of 5 stars5/5Business Analysis For Dummies, 2nd Edition Rating: 0 out of 5 stars0 ratings
Marketing For You
The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5
Related podcast episodes
Developing Right Mindsets for Your Brand: Mindsets for Your Brand Subset 0% found this document useful344 – A Powerful Lesson We Can Take from Big Brand Strategies Maureen Mwangi of Startward Consulting 0% found this document useful211: Getting Started with Your Personal Brand + WHY You Need an Established Online Brand Presence 0% found this document usefulS4E1 : Refocus and Better Yourself : Raman Sehgal, Founder and Global President, Ramarketing 0% found this document useful
Related articles
What's Your Company's 'Voice'? Here's How to Figure It Out. EntrepreneurArticle
What's Your Company's 'Voice'? Here's How to Figure It Out.
Apr 1, 2015
4 min readParents in Business Bookshelf Parents in BizArticle
Parents in Business Bookshelf
Jun 12, 2023
The Answer is a Question: The easy way to transform your impact as a manager and a leader By Dominic and Laura Ashley-Timms (The Stationary Office) Work life balance is spoken about like the holy grail by most people. It can be especially hard when y
3 min readTo Market, To Market! Esquire SingaporeArticle
To Market, To Market!
Oct 18, 2022
4 min readToo Much, Too Quick MarketingArticle
Too Much, Too Quick
Jul 11, 2019
7 min readWhat Is Brand Strategy? Digital PhotographerArticle
What Is Brand Strategy?
Feb 22, 2022
What is branding and why is your brand an important part of any photography business? Regardless of the size of your business or what you do, managing your brand is crucial to your success. There’s an important difference between your branding and yo
3 min readCareer Advice Digital PhotographerArticle
Career Advice
May 16, 2023
4 min read5 Tricks To Help You Define Your Photography Brand Photography Masterclass MagazineArticle
5 Tricks To Help You Define Your Photography Brand
Jul 1, 2021
3 min readMagnus’ Marketing Minute Shop TalkArticle
Magnus’ Marketing Minute
Jan 1, 2023
Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim
4 min readCOMMENT When Opportunity Knocks Your HorseArticle
COMMENT When Opportunity Knocks
Jul 21, 2022
2 min readUnder The Influence Money MagazineArticle
Under The Influence
May 8, 2019
4 min readThe Experts Speak FHM USArticle
The Experts Speak
May 10, 2022
3 min readThe First 90 Days Inc.Article
The First 90 Days
Feb 1, 2018
14 min readComplete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns TechfastlyArticle
Complete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns
Jun 1, 2021
14 min readLaunch a Side Hustle! Home Business MagazineArticle
Launch a Side Hustle!
Dec 31, 2019
25 min readThe Experts Speak FHM AustraliaArticle
The Experts Speak
May 10, 2022
3 min readFour Steps to Maximize Growth During & After COVID-19 Home Business MagazineArticle
Four Steps to Maximize Growth During & After COVID-19
Jun 30, 2020
3 min readDeciding to Self-Publish Writer's DigestArticle
Deciding to Self-Publish
Dec 21, 2021
Whether you’ve been querying for a while or are still considering how to get your book into the world, self-publishing might have crossed your mind. The great thing about self-publishing is that technically, it’s open to anyone and provides opportuni
4 min readYoga franchising OM Yoga & LifestyleArticle
Yoga franchising
May 19, 2022
3 min readThe Experts Speak FHM SwedenArticle
The Experts Speak
May 10, 2022
3 min readThe Experts Speak FHM South AfricaArticle
The Experts Speak
May 10, 2022
3 min read6 Fantastic Business Ideas for Moms Home Business MagazineArticle
6 Fantastic Business Ideas for Moms
Dec 24, 2020
Rather than work a 9-5 job every day, what if you could be your own boss and make your own schedule? That's where business ideas for moms play a major role. Starting a work-at-home endeavor is a rising trend that is only going to become more prevalen
6 min readSpread The Word Mollie MakesArticle
Spread The Word
Jan 28, 2021
Hopefully you’re feeling confident about what you want your brand to look like now, and the audience you’ll pitch it to – a great place to start. Having a strong sense of who you are as a business makes it easier to stay focused, and it means you’ll
2 min readEstablishing Your Brand Mollie MakesArticle
Establishing Your Brand
Jan 28, 2021
So, you’ve decided to start selling your makes – yay you! Before you get stuck in though, let’s take some time to get you properly set up. Establishing a brand doesn’t have to mean spending lots of money or doing anything fancy, it’s more about separ
2 min read7 Home Businesses You Can Launch in 2021 Home Business MagazineArticle
7 Home Businesses You Can Launch in 2021
Mar 25, 2021
If you're considering starting your own business in 2021, you're in good company. Many people are looking to pivot and try something new in light of the recent economic climate. Self-employment can be a great way to design your working style and deve
6 min read9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020 TechfastlyArticle
9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020
Nov 30, 2020
Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s
14 min readBecoming an Authentic Brand NZ MarketingArticle
Becoming an Authentic Brand
Sep 11, 2020
4 min readMarketing Yourself The Artist MagazineArticle
Marketing Yourself
Nov 17, 2023
Whatever stage you are at on your journey, taking a fresh look at the way you promote yourself and your work is never wasted time. As the adage goes, it’s never too late to shift your focus, launch a new collection, collaborate or reinvent. In fact,
5 min readDo I Need a Personal Brand? EntrepreneurArticle
Do I Need a Personal Brand?
May 2, 2023
HAVE A PROBLEM WE CAN SOLVE FOR YOU? TELL US AT HELPME@ENTREPRENEUR.COM Q Every founder seems to have a personal brand, but it doesn’t appeal to me. Do I really need to do this? —ELOISE, SAN DIEGO BEFORE I ANSWER your question, consider the following
2 min readThe Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing NZ MarketingArticle
The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing
Sep 23, 2019
For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has
8 min readStand Out In A Sea Of Agents Home Business MagazineArticle
Stand Out In A Sea Of Agents
Mar 31, 2020
3 min read
Reviews for Branding for Dummies
Rating: 3.9999999799999997 out of 5 stars
4/5
5 ratings0 reviews