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    HBR's 10 Must Reads on Sales
    HBR's 10 Must Reads on Sales
    HBR's 10 Must Reads on Sales
    Audiobook5 hours

    HBR's 10 Must Reads on Sales

    Written by Philip Kotler, Andris Zoltners, Manish Goyal and James C. Anderson

    Narrated by Tom Parks

    5/5

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    About this audiobook

    Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

    We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

    This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
    LanguageEnglish
    PublisherAscent Audio
    Release dateJan 21, 2020
    ISBN9781469078656
    HBR's 10 Must Reads on Sales
    Author

    Philip Kotler

    Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants. He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations. Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.

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    • 5/5
      A masterpiece about the most profitable areas of business by the best in the business