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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Geschrieben von April Dunford

Erzählt von April Dunford


Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Geschrieben von April Dunford

Erzählt von April Dunford

Bewertungen:
4.5/5 (47 Bewertungen)
Länge:
3 Stunden
Freigegeben:
Jan 31, 2020
ISBN:
9781774400012
Format:
Hörbuch

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Auch als buch verfügbarBuch

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Beschreibung

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.


So what is it? April Dunford, positioning guru and tech exec, will enlighten you.


Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.


Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:


- The Five Components of Effective Positioning

- How to instantly connect an audience to your offering’s value

- How to choose the best market for your products

- How to use three distinct styles of positioning to your advantage

- How to leverage market trends to help buyers understand why making a purchase is important right now


Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.

Freigegeben:
Jan 31, 2020
ISBN:
9781774400012
Format:
Hörbuch

Auch als verfügbar...

Auch als buch verfügbarBuch


Über den Autor

April Dunford is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series of successful high-growth startups. April advises leadership, sales and marketing teams through training, workshops and keynote talks. She is also a board member, investor and advisor to dozens of high-growth businesses. www.aprildunford.com

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Was die anderen über Obviously Awesome denken

4.6
47 Bewertungen / 6 Rezensionen
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Leser-Rezensionen

  • (5/5)
    Wonderful playbook for positioning your product or service. Other books have touched on positioning (Winning the Story Wars, Blue Ocean Strategy, and even Good Strategy/Bad Strategy, but none have distilled positioning down to a playbook in this same way. April makes positioning accessible and actionable, something almost any business owner or leader could do using the exercises in the book. Thanks for writing this, April!
  • (5/5)
    So happy to find this book. Thanks for your effort to create and share this information with everyone. Hope to meet you in person after COVID19.

    Cheers!
    ~ Coco N. Is a Hap-penis guru at Team Jiftip
  • (5/5)
    Best book on positioning. There’s no doubt whatsover. It’s a must-read for any founder, sales, marketer or exec.
  • (5/5)
    Clear and concise book about positioning! Really helpful for someone with no background in marketing.
  • (5/5)
    Short, focused and great! Sparkled a lot of useful ideas.
  • (5/5)
    A must read for all startups trying to start and scale their business in a right way.