Crossing the Chasm: Marketing and Selling Technology Project

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Crossing the Chasm: Marketing and Selling Technology Project

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Bewertung: 4.5 von 5 Sternen4.5/5 (85 Bewertungen)
Länge: 297 Seiten6 Stunden

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Most impactful business book…
Moore guides readers through the technology adoption lifecycle and provides an overview of the chasm that exists between early adopters and mainstream consumers, where many great products “languish and companies die.” Outlines common errors and provides tangible steps to avoid them.

Beschreibung

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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