Music, Mischief And Marketing: A Guerrilla's Guide For The Creative Protagonist
By Nathan Dube
()
About this ebook
The story of how one man created his own career in marketing with no budget or college degree and how you can leverage modern opportunities to do the same.
Nathan Dube
I am a musician, artist, digital marketing specialist, and author.
Read more from Nathan Dube
Interview with the Magus Rating: 0 out of 5 stars0 ratingsKaocentric Marketing and the Sorcery of Sales Rating: 5 out of 5 stars5/5A Labyrinth of Dreams Rating: 0 out of 5 stars0 ratings
Related to Music, Mischief And Marketing
Related ebooks
Human+ Rating: 0 out of 5 stars0 ratingsThe Wolf Tamers: How They Made the Strong Weak Rating: 5 out of 5 stars5/5The Truth About Magic Rating: 5 out of 5 stars5/5Ishtar Rising: Why the Goddess Went to Hell and What to Expect Now That She's Returning Rating: 5 out of 5 stars5/5Occulture: The Unseen Forces That Drive Culture Forward Rating: 4 out of 5 stars4/5Beyond Chaos and Beyond Rating: 0 out of 5 stars0 ratingsSocial Misfits: A Call For Yelp Rating: 0 out of 5 stars0 ratingsInner Alchemy Energy Work and The Magic of the Body: How Inner Alchemy Works, #1 Rating: 0 out of 5 stars0 ratingsThe Walls Came Tumbling Down Rating: 0 out of 5 stars0 ratingsAnavarana-Rewriting Reality Rating: 5 out of 5 stars5/5TSOG: The Thing That Ate The Constitution and other everyday monsters Rating: 4 out of 5 stars4/5Quantum Sorcery Rating: 3 out of 5 stars3/5The Return of Prometheus Rating: 0 out of 5 stars0 ratingsLocusts, Hollywood, and the Valley of Ashes: Individualism Versus Collectivism Rating: 0 out of 5 stars0 ratingsSpace/Time Magic: A Guide to Practical Probability Magic: How Space/Time Magic Works, #2 Rating: 5 out of 5 stars5/5Source Magic: The Origin of Art, Science, and Culture Rating: 0 out of 5 stars0 ratingsBrain Magick: Exercises in Meta-Magick and Invocation Rating: 3 out of 5 stars3/5Illuminism Contra Discordianism Rating: 0 out of 5 stars0 ratingsMeta-Magick: The Book of ATEM: Achieving New States of Consciousness Through NLP, Neuroscience and Ritual Rating: 4 out of 5 stars4/5Politics and the Occult: The Left, the Right, and the Radically Unseen Rating: 5 out of 5 stars5/5Sex, Drugs & Magick - A Journey Beyond Limits Rating: 4 out of 5 stars4/5Wilhelm Reich In Hell Rating: 0 out of 5 stars0 ratingsThe Magic of Art: How to Use Sacred Art and Practical Magic to Get Consistent Results: How Magic Works, #3 Rating: 0 out of 5 stars0 ratingsThe Tulpamancer's Toolbox: 50 Practical Tips For Tulpa Creation Success! Rating: 5 out of 5 stars5/5Quantum Psychology: How Brain Software Programs You and Your World Rating: 4 out of 5 stars4/5Scrying the Divine: Advanced Techniques for Spirit Communication and Behavior Alteration: Walking with Spirits, #5 Rating: 0 out of 5 stars0 ratingsThought Symbols: A simple guide to thought symbols that will help your dreams and desires come true! Rating: 0 out of 5 stars0 ratings
Marketing For You
Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsHow to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5
Reviews for Music, Mischief And Marketing
0 ratings0 reviews
Book preview
Music, Mischief And Marketing - Nathan Dube
Introduction
This book is first and foremost a marketing book, so why Music, Mischief And Marketing
? Well, at least in regards to marketing; both music and mischief have played an integral part in the manifestation of my career. My work in guerilla marketing has laid the foundation for my success and said marketing technique (at least for me) is all about mischief. Bending or breaking the rules where possible while still achieving the goals of a project either for myself, a client or an employer has been at the heart of what I do in both music and marketing.
Music, while always having been a semi-professional aspect of my life, has fueled my success in marketing. I believe that music is a language that transcends all barriers and is capable of cross-cultural communication more so than any other art. Within my marketing career it has acted as a catalyst for connections with hundreds of professional individuals spanning multiple industries. Furthermore, the ways in which music has taught me to project energy has allowed me to evolve in my abilities to make positive connections with other human beings in ways I never would have, had it not been for the countless opportunities I have had to perform live music in both the settings of a band or in the position of a solo artist. Music has made me a better marketing professional and whether performing or listening, it can do the same for you.
As far as marketing itself is concerned, it was not something I had been passionate about my entire life. Due to an opportunity which presented itself through family I was able to get into an entry level position at a local company near the town where I grew up. It was not love at first sight. It is an art and craft that I had to learn to love. In the first few years I had to undergo experiences that to this day were some of the most miserable hours of my life. Things were so bad that I almost quit, but I didn’t. Once I had learned all that my supervisor had to offer in the art of marketing, I created my own career in social media within my company by asking for it and then proving that I could make it profitable. I used what resources I had, within the situation I was in to invoke my bliss and by doing so I brought forth a true passion for my work that is paralleled only by my love of music.
So, it is both music and mischief that have produced a fruitful career in marketing for me and while each element of music, mischief and marketing are independent arts in their own right, it is the sum of their parts that have made the journey worth pursuing.
I hope that this book inspires you to create, have fun, take risks and chase your bliss with whatever resources you currently have and at whatever point you currently find yourself in this life.
Chapter One
Music, Art And Other Tools
I am willing to bet that for most of you the most poignant and memorable experiences of your life can be drawn from your memory when you hear a certain piece of music. Whether a single lick of guitar from your favorite rock song or melody from one of the
great composers, music has the ability to transport us the moment we hear it. If a piece of music is playing while one of those experiences is happening you can almost guarantee that for the rest of your life, every time you hear it you will be instantly brought back to that time and place.
This power, or this resonance if you will, is pure gold when it comes to marketing. This may not be a huge revelation to you. Now, you might suggest that every major marketing department uses music. To this I would ask, is yours? If you are trying to sell an idea or a product, no matter how mundane or boring you may think it is, music can and will charge whatever that idea or product is with whatever emotion you want.
In the summer of 2011, I spoke at MarketingProfs B2B Forum in Boston where a woman (who was a rather talented and accomplished marketing professional) spoke to the audience about the challenges of marketing a software product to her customer base. The one thing that really stood out to me was her perception of her product and company. She proclaimed something to the effect of we are not cool, we are not hip, and I am ok with that. I can own that
. I could not help but wonder if she wanted her products and services to be cool and/or hip and if she simply accepted that they were not. Who knows, maybe it really did not bother her at all but the point I am trying to make is, should she have wanted her products and services to be hip (no matter how mundane they actually are) she could in fact make them hip. By utilizing a tool such as music, or any other art form for that matter, she could in fact charge her marketing efforts with said tools and manifest what ever energy she wants into her products and services.
For example, Expert Laser Services (the company I work for) sells managed print services programs and remanufactured toner cartridges in addition to servicing and supplying laser printers and other office equipment. This is probably one of the most boring, un-cool, un-hip products one could possibly be tasked with marketing. Indeed at the onset of my career at Expert Laser Services I experienced 40 years of tunnel vision as yet another casualty of the corporate noose. I felt that I was doomed to the miserable task of selling one of the most boring products on the face of the planet. All this doom and gloom was going to do one of two things to me. Either it would drive me insane or force me to find a way to make it fun and to develop a passion for it. I choose option number two.
In 2009 I approached the president of my company and suggested that we get involved with social media. I also suggested that I should be put in charge of said marketing paradigm. My president is thankfully a younger gentleman closer to my age and is also a musician (thank you, God). While he himself did not see any potential for such an endeavor right off the bat, he did give me the opportunity to do a presentation for the management team. It was a homerun and I was given 6 months to produce some form of ROI whether it be buzz, sales or valuable contacts and new business relationships. Some of those in attendance expected little to nothing to come from this little experiment that the boss had let me delve into.
As soon as I walked out of the conference room I sat down at my desk and started accounts with the big four
. I opened corporate accounts on Blogger, Facebook, Twitter and LinkedIn. Blogger would be the home of the content that I would generate to establish a position of thought leadership in the managed print services industry while Facebook, Twitter and LinkedIn would serve as mediums to publish said content.
I wrote a few introductory posts about how to pick the right service provider, what to look for in a repair technician, the total cost of ownership of inkjet printers versus laser printers, and several other essential posts that where necessary but all together boring. There was nothing