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    Internet Marketing Strategies Small Business
    Internet Marketing Strategies Small Business
    Internet Marketing Strategies Small Business
    Ebook97 pages1 hour

    Internet Marketing Strategies Small Business

    By Stacy Quinn

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    About this ebook

    Internet marketing strategies small business are becoming more and more critical for both the short and long term success of local small businesses. The fact is your customers are looking for you online. The question is “can they find you even if they don’t know your name?”. Sadly for many small business owners, their customers do not find them.

    There are over 1 billion local searches done every month (and growing by 50% every year) and 80% of buyers search online first, vs. using the yellow pages or other print methods. If your business isn’t showing up all over the first page of Google, you are leaving money on the table – and your competitors are getting your customers.

    Here’s how people click:
    #1 ranked site gets 41% of the clicks
    #2 ranked site gets 12% of the clicks
    #3 ranked site gets 8.5% of the clicks

    Local business internet marketing experts are strongly recommending that you learn how to become the #1 authority online in your market by following this 5-point plan for online market domination. And that is involves much more than the basic search engine optimization, backlinking and email marketing. This book is your internet marketing guide that will show you how to accomplish all of it.

    Get Listed: Get listed in the big 3. Google Local, Yahoo Local, MSN/Bing Local

    Dominate: Your site appears in local, natural and paid search results

    Move up: Dominate the front page by making your site search engine friendly. Local search engine marketing is a key element in this.

    Lead the pack: Use videos, press releases, articles, social content sites, online classifieds, online business directories, and online review sites to make the search engines fall in love with your site

    Your phone rings off the hook: your customers can find you – and you see the results in your increased profitability. And the biggest part of your success will be due to internet marketing strategies small business.

    LanguageEnglish
    PublisherStacy Quinn
    Release dateJan 26, 2012
    ISBN9781466003644
    Internet Marketing Strategies Small Business

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      Book preview

      Internet Marketing Strategies Small Business - Stacy Quinn

      Internet Marketing Strategies for Small Business

      By Stacy Quinn

      Copyright © 2011 Stacy M. Quinn

      Smashwords Edition

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Author: Stacy Quinn

      Publisher: Hypervantage Marketing Inc.

      Table of Contents

      Internet Marketing Strategies Introduction

      Traditional Marketing Doesn’t Work Anymore

      Specific Marketing Strategies

      Changes in Business

      The Potential for Exponential Profit

      Statistics You Need to Know

      Making Changes to Online Marketing Methods

      5 Things No One Is Doing

      Online Local Domination

      4 Point Online Domination

      Your Simple Online Marketing Plan

      Prior To Starting Your Online Marketing Plan

      Analyze Your Overall Online Marketing Plan

      Analyze Online Marketing Plan for Each Line

      Where To Start

      Finding the Ideal Customer

      The 4 Quadrants of Business

      Doing Detailed Keyword Research

      Do Onsite Search Engine Optimization

      Add a Lead Capture System to the Website

      Do Personal Branding Changes

      Tasks That Repeat

      Article Marketing

      Press Releases

      Video Marketing

      Pay-Per-Click Campaigns

      Report Generation, Testing and Tracking

      Blogging

      Directory Submission

      Adding Testimonials Create Validity and More

      The Importance of Web 2.0

      Social Media and Social Networking

      Additional Traffic Strategies

      Keeping On Top Of Things

      Outsourcing: Answer to Easy Implementation

      Choosing the Right Subcontractor

      Internet Marketing Strategies Conclusion

      Techniques to Increase Your Business’s Profits

      Resources

      Internet Marketing Strategies Introduction

      If you are the owner of a local business, you are probably suffering from a drop in demand for your products or services as a result of the economic recession our country has been suffering from for the past few years. In fact statistics show that small local businesses are making 30% to 50% less than they were just a few years ago. Some of the businesses that comprise this statistic include:

      Plumbers

      Dentists

      Locksmiths

      Restaurants

      Plastic surgeons

      Accountants

      Carpet cleaners

      Contractors

      Landscapers

      Traditional Marketing Doesn’t Work Anymore

      The fact of the matter is that the marketing techniques that were solid and reliable for local businesses to use to reach their market in the past are no longer working. This means Yellow Pages ads, newspapers and other types of hard copy advertising are simply not bringing in business. That’s because people simply don’t use them anymore.

      Businesses that are still using such outdated forms of advertising are throwing away thousands and thousands of dollars on ineffective marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the Yellow Pages is. Most can’t tell you or will tell you that they put it in the recycling bin shortly after it arrived. What does that tell you about the money you are spending?

      Consumers are looking more and more to the Internet to find information about the services and products they are seeking, even locally. Therefore if businesses want to reach new customers they simply have to have a quality Internet presence. And that does not mean just a lame website that a kid could have put together!

      Today’s websites that rank well are well thought out, interesting, personable and informative. They utilize a variety of savvy online marketing techniques in order to stand out from their competitors. If you have a site with no keywords in it and almost no backlinks, you are missing the boat and will never get to the top of the search engine results.

      Specific Marketing Strategies

      There are specific marketing strategies that apply uniquely to Internet marketing. If you do not use Internet marketing strategies, your website will not get traffic and you will not attract new clients.

      One of the stumbling blocks impeding most local businesses from implementing such strategies is that they simply have no idea what needs to be done. Online marketing is so new and such unfamiliar territory for most individuals that they don’t know where to start. They spend so much time running their business, taking care of their clients and managing their staff that they don’t have the time to learn something new.

      Ask yourself a few questions:

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