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    Bootstrapping an Online Tea Business
    Bootstrapping an Online Tea Business
    Bootstrapping an Online Tea Business
    Ebook30 pages23 minutes

    Bootstrapping an Online Tea Business

    By Tony Gebely

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    About this ebook

    Bootstrapping an Online Tea Business presents a framework for selling tea online.

    What the book covers:
    - Making sure you have a solid idea
    - Legal information for starting an online tea business
    - What technology platforms you'll need for e-commerce
    - Defining your ideal customer
    - Creating a product line
    - How to write impactful product pages
    - Designing your packaging
    - A complete marketing blueprint

    Written by a veteran tea merchant, this guide will challenge you to question yourself in order to better prepare you for entering a highly competitive business.

    Intended audience: Someone either thinking about starting an online tea business, or someome who has already started one and needs help.

    LanguageEnglish
    PublisherTony Gebely
    Release dateAug 4, 2012
    ISBN9781476353043
    Bootstrapping an Online Tea Business
    Author

    Tony Gebely

    Tony Gebely is a tea enthusiast and digital marketer who has helped build several online businesses. He has traveled much of Asia where he immersed himself in tea culture, after which, he created World of Tea [http://www.worldoftea.org] and Chicago Tea Garden and is currently writing a full-length book on tea and tea culture.

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      Book preview

      Bootstrapping an Online Tea Business - Tony Gebely

      Bootstrapping an Online Tea Business

      by Tony Gebely

      Copyright 2012 Tony Gebely

      Smashwords Edition

      Chapter 1: Introduction

      Starting a successful online tea business is quite easy if:

      You are a tea expert with a large fan-base that is ready to purchase tea from you

      Your product line is so unique that the very act of you beginning to sell it is newsworthy

      You have tons of money to sink into advertising to raise a sense of awareness that is greater than any other tea company in your category

      Chances are though, that you’ve purchased this guide because none of the above situations applies to you. If that’s the case, perfect. This guide is for you and mostly everything in it will be valuable to you.

      This is a quick and dirty guide to starting and running an online tea shop. Basically a what I learned from my experiences and what I would do if I could start over again kind of guide. My tea shop was growing quickly, but not quick enough. My career as a Digital Marketing professional took off much quicker than my tea business and I was forced to make a decision... keep running the business, or advance my career. The business couldn’t pay anywhere near a salary like I was making as a Digital Marketing Manager, so I stuck with my career for now. I still love tea, it’s still my passion and my hobby, but my career offered me the quickest path for saving for my future and for

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