The Man Behind The Brand: In The Closet
By Doug Gelbert
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About this ebook
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see when we open our closets.
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The Man Behind The Brand - Doug Gelbert
The Man Behind The Brand – In the Closet
by Doug Gelbert
published by Cruden Bay Books at Smashwords
Copyright 2010 by Cruden Bay Books
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the Publisher.
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the names we see when we open our closets...
Brooks Brothers
Bulova
Calvin Klein
Converse
Endicott Johnson
Florsheim
Gucci
Haggar
Hanes
Schaffner, Hart & Marx
Kinney
L.L. Bean
Lacoste
Lee
Levi's
Ralph Lauren
Stetson
And the man behind the brand is...
Henry Brooks and John Brooks
On the seventh of April, 1818 Henry Sands Brooks, then 45 years old, realized the culmination of a dream when he opened a clothing emporium on the corner of Catharine and Cherry Streets in Manhattan. The son of a Connecticut doctor, Brooks had been a successful enough New York grocer to enjoy shopping junkets to Europe where he indulged his taste for fancy clothes. Like every other merchant starting out Brooks pledged to make and deal only in merchandise of the best quality and to sell it at a fair profit only.
The business was not confined to retail selling but also did a great trade among seafaring men in that part of New York. A grand tradition evolved when a seaman purchased an outfit: he was regaled with a hearty draft from a black bottle kept for this purpose beneath the counter.
Brooks brought his relatives, first his brother John and then his sons Henry and Daniel, into the business which allowed the small shop to continue after his death in 1833. Men’s clothing styles closely emulated English fashion trends and like other clothiers Brooks offered as