How To Make Your Radio Advertising Work For You
By David Sell
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About this ebook
This is a must-read for any business owner or decision-maker. If you advertise on radio, this is the information that your radio rep won't tell you, and yet it's the information you desperately need to know. How to make your advertising more effective. How to make your advertising work for you. How to get the best return from your advertising.
For about the price of a cup of coffee, you will learn how to generate thousands more from your advertising, or save thousands by not advertising pointlessly.
Radio is lkike a pizza. You don't have to buy what is in front of you, you can change things around (add toppings) to make it suit your exact taste. You have the choices, you have the power.
If you're in business or running a business, you can't afford not to know this information.
David Sell
I am a husband and father to a wonderful family. I know some of the best spots in the world - including a few fantastic spots for writers. When I travel, I like to get under the skin of the place I am visiting and to see and experience what the ordinary traveller misses. I love photography and have used that a lot as a freelance journalist. I am also a marketing and communications professional with decades of experience. My major marketing influence is Jay Abraham, a truly remarkable man. I train writers, business people, and communications students.
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Book preview
How To Make Your Radio Advertising Work For You - David Sell
How to Make Your Radio Advertising Work for You
Stop wasting your money on radio, and start making your radio advertising work for you. These are the secrets that will help maximise the effectiveness of your advertising, the secrets that will bring a greater return from every advertising dollar you spend. And that could be worth thousands of dollars to you and your business – thousands of dollars in extra profits.
By David Sell
A JMP Business Builder Book
Stop Wasting Your Money on Radio and Start Making Your Radio Advertising Work for You
DAVID SELL
Smashwords edition
Copyright David Sell 2012
Published by David Sell
This ebook is licensed for your personal enjoyment and education only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author
Discover other titles by David Sell at http://www.davidsell.com and at http://www.smashwords.com/profile/view/DavidSell
FEEDBACK
If you enjoyed this eBook; if it keeps its promise and helps you understand how to improve your radio advertising, if you think other business owners and decision makers should read this, then please leave feedback on the site where you purchased this eBook from.
I’d really appreciate it. Thank you
David Sell
CONTENTS
Introduction
Trust Your Writer
How Long is Your One?
A Word on Words
Word 1, Word 2, Word 3…
Speaking of Numbers
The Information Superhighway
One Advert, One Message, One Audience
Distractions, Distractions… What Was That?
The Power of One-to-One
Choices, Choices, Choices
Would You Like Music with That?
Placement
Relevance
The Acid Test
Listeners are not Idiots
Ego… It’s All About Me, Me, ME!
Testing, Testing… One, Two, Three
The Biggest Mistake
Going Digital
Great Resources
Radio Scripts
One Final Word
Chapter 1
Introduction
Want to get better results from your radio advertising? Of course you do. Because every dollar you spend on radio advertising comes straight off your bottom line, straight out of your profits. And if you can make your radio advertising work harder for you, if you can get better results from it, then you’ll make more of those profits.
This e-Book is not a negotiation training manual, isn’t about saving money when you book your radio advertising. What it is about is helping you understand how to get a better radio ad at the point of creation; and a better radio ad means better results, and better results mean you don’t have to advertise as often (save money), or you can advertise more often to get even better results (increase revenue).
And that, very quickly, saves you thousands on your radio advertising budget. Or it earns you even more turnover from the same advertising spend.
Here, let me