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    Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
    Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
    Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
    Ebook48 pages31 minutes

    Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy

    By Bob Brothers

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    About this ebook

    'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.

    "Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.

    LanguageEnglish
    PublisherBob Brothers
    Release dateFeb 25, 2011
    ISBN9781458196651
    Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
    Author

    Bob Brothers

    Bob Brothers, principal of the management consultancy Marketing Intelligence & Strategy Associates, is a creative, forward thinking marketing and business strategy professional. Bob earned deep, hands-on marketing research and business development expertise as an independent consultant and as a marketing research and new business development leader with global consumer and industrial products companies, Eastman Chemical and DuPont. He has achieved notable successes ... * Creating and executing new business and market development strategies, successfully introducing new products and entering new, untested markets. * Planning and executing complex marketing research programs, formulating valuable insights and recommendations, and collaborating with business leaders to implement results. * Leading high performance teams and building global marketing capabilities and marketing research competence Bob expertise centers around high performance and specialty materials, the industries that transform them, and the consumers who use them. Bob hold a BS in Chemical Engineering from University of Texas (Austin) and MS in Chemical and Petroleum Engineering from Kansas University. Bob’s global consulting practice, Marketing Intelligence & Strategy, is headquartered in Austin, Texas, where he lives and writes.

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      Book preview

      Your Brand Is Your Business - Bob Brothers

      Your Brand Is Your Business:

      Creating Value in Your Brands and Branding Strategies

      Bob Brothers

      Copyright 2011 Robert C Brothers

      Smashwords Edition

      Smashwords Edition, License Notes: This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Also by Bob Brothers at Smashwords.com:

      Greener Materials and the Markets that Use Them

      ---------- // ----------

      Your brand is the sum of everything that people think, feel, believe and ‘know’ about you, your product and your company

      Your logos, trademarks and advertising slogans symbolize the performance, quality and service you promise to deliver

      Your successful brand can earn Million$ or Billion$

      Communicate … Then deliver what you promise

      Your business is unique – Your branding strategy should be, too

      ------------ // ----------

      Table of Contents

      Some Notes Regarding Fundamentals

      Chapter 1 – Five Things You Must Know about Brands and Branding

      Chapter 2 – What Is ‘Brand’?

      Chapter 3 – The Value Creating Power of Brand

      Chapter 4 – Brand Building for New Products and Start-Ups

      Chapter 5 – The Symbols of Your Brand

      Chapter 6 – Monetizing Your Successful Brand

      Chapter 7 – The What? Why? And How? Of Successful Branding

      About the Author

      ---------- // ----------

      Some Notes Regarding Fundamentals

      As used throughout Your Brand Is Your Business … the term ‘customer’ stretches far beyond the party who hands you a credit card or sends you a check. It includes, in addition to this direct transactional customer, anyone who can exert an influence over the decision to try or buy your product, everyone, in fact, who has an influence over your failure or success. ‘Customer, here, encompasses a much larger circle of the public– potential buyers and disgruntled former customers, competitors, commentators, research scientists, regulators, internet busy-bodies, …

      ‘Product’ means whatever you’re selling – cars or cupcakes, business consulting or personal advice, dental or banking services, graphics designs or Long Term Care insurance policies. Your ‘product’ includes not only the thing or the service itself, but all the paraphernalia and support that goes along with it - your instruction booklets and telephone tech service, your packaging, your batteries required - purchase separately

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