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    All Employees Are Marketers
    All Employees Are Marketers
    All Employees Are Marketers
    Ebook52 pages40 minutes

    All Employees Are Marketers

    By Richard Parkes Cordock

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    About this ebook

    Still Think That Marketing is Just the Responsibility of Your Marketing Department?”

    Think again!

    The fact is ALL your employees and managers — regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.

    LanguageEnglish
    PublisherRichard Parkes Cordock
    Release dateFeb 12, 2010
    ISBN9780955298622
    All Employees Are Marketers
    Author

    Richard Parkes Cordock

    Richard Parkes Cordock is the founder of Enterprise Leaders Worldwide. Using the principles of Neuro Linguistic Programming (NLP), the science of success, Richard met face-to-face with over 50 UK award-winning business leaders to decode their leadership styles. Through these digitally recorded interviews, Richard created the highly acclaimed mentoring programme – Millionaire MBATM which is used by over 23,000 entrepreneurs around the world. He later used the same teaching principles to develop Enterprise MentorTM (EM), which allows companies to engage with their employees, by taking mentoring out of the boardroom and into their workforce (at an affordable price). Richard is the author of five business books: Business Upgrade, and Millionaire Upgrade, both were published by Capstone Wiley and both were former WH Smith Business Books of the Month. More recently, he has written Profit Upgrade, People Upgrade and All Employees are Marketers. Richard speaks to companies about employee engagement, leadership, creating an enterprising/entrepreneurial culture, how to grow your business through your people – and how to keep your customer at the forefront of your business. He is an MBA and FCCA and lives in Bath (UK) with his wife and two children. Here’s what other business leaders are saying about Richard’s books and programmes: “The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here’s where you start, by reading this book.” Allan Leighton – Chairman Royal Mail “Every employee has the ability to inspire change and innovation in their organisation” The Independent “It took me a long time to learn this stuff – I wish I’d been on that plane 30 years ago !” Simon Woodroffe OBE – YO! Sushi & Dragons Den “If you want a toolkit to help you become a successful entrepreneur – read this book. Then put it into practice.” Duncan Bannatyne OBE – Bannatyne Leisure & Dragons Den “Everything in business is a learning experience. I should know! I’d recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won’t regret it.” Rachel Elnaugh – Founder of Red Letter Days and Panelist on Dragons’ Den “Entertaining, Inspiring, Insightful. I highly recommend it” Michelle Mone – MJM International “Originally, Richard decoded entrepreneurs and unpicked their mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!” Rene Carayol MBE – Leadership Guru “In a world where entrepreneurs have taken on the cachet of celebrity and are as often to be found portrayed in movies and in the gossip columns as they are seen with dirt under the finger nails, it is refreshing to find a book that describes the key difference between the entrepreneur and the rest – attitude. So often in life a cigarette paper’s thickness separates success from failure and Richard has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse. Read it, enjoy it, steal mercilessly from it, add your own ingredient X and bring to the boil. I wish you success.” Tim Smit CBE – Eden Project “...captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life.” BJ Cunningham – Founder of Death Cigarettes “...you will realise it is actually a book about leadership, leadership of self. I encourage all Naked Leaders to read this book”. David Taylor – Author Naked Leader “The difference between success and failure in business is essentially down to entrepreneurial leadership. There is a mindset and persistence that sets successful entrepreneurs apart and it is clearly communicated in this book. Essential reading.” Martin Allison – Business Banking, RBS “Just reading the introduction I knew it was going to be good. Read, re-read and re-read again. It is all in here.” Mike Southon – Co-author The Beermat Entrepreneur, The Boardroom Entrepreneur and Sales on a Beermat “If you want success, then miss this at your peril. What Richard has done here, is make extremely accessible some very smart thinking and behaviours of highly successful people, which can be learned. This stuff works.” Michael Brook, Managing Director, Professional Excellence Training and Development “Pioneers are always looking for succinct advice from experts. After submersing himself in the world of the entrepreneur, Richard gives us the answers in an intriguing role play between two characters, with a genuine methodology that you can apply to your own business. You can read it on a plane journey, but the benefits will stay with you a long time after you’ve landed.” Jim Woods, Entrepreneur “The wisdom of real entrepreneurship in one volume. Get this book to upgrade your ambitions or stay true to the course you have set. Enjoy and be inspired.” Tom Butler-Bowdon – Author of “50 Success Classics: Winning Wisdom for Work and Life From 50 Landmark Books “I think you’ve captured the passion, the sheer verve and energy of some of the best entrepreneurs in Britain. I wish it had been available when I started” Lord Harris – Founder CarpetRight “It’s not often that something on the business shelves succeeds in winning hearts and minds. This one does, and more! It really is the kind of thing that can make a difference” Lord Bilimoria – Founder Cobra Beer

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      Book preview

      All Employees Are Marketers - Richard Parkes Cordock

      ALL EMPLOYEES

      ARE MARKETERS

      by

      Richard Parkes Cordock

      SMASHWORDS EDITION

      Copyright © Richard Parkes Cordock 2009

      First Published 2009 by ELW Publishing Bath, UK

      ISBN: 978-0955298622

      Thank you for downloading this free ebook. You are welcome to share it with your friends. This book may be reproduced, copied and distributed for non-commercial purposes, provided the bookremains in its complete original form. If you enjoyed this book, please return to Smashwords.com to discover other works by this author. Thank you for your support.

      Contents

      About the Author

      Introduction

      Chapter 1

      Marketing: A Love/Hate Relationship

      Chapter 2

      Why it’s Important For ALL Your Employees to Have a Clear Line of Sight to Your Paying Customers

      Chapter 3

      The Profit Growth Formula:

      Profit Growth = B + BA + TTF

      Chapter 4

      The NEW P&L

      Chapter 5

      All Employees Are Marketers & Every Act is a Marketing Act

      Chapter 6

      It Doesn’t Happen By Accident!

      Chapter 7

      There is Never a Right Time To Get Started… Start Now!

      About The Author

      Richard Parkes Cordock is the best-selling author of Millionaire Upgrade, Business Upgrade and Profit Upgrade.

      He is also the creator of the highly acclaimed Millionaire MBA Business Mentoring Programme and Enterprise MENTOR.

      Richard is the Managing Director of Enterprise Leaders Worldwide, which provides coaching, training and people development for executives, managers and employees.

      Richard firmly believes that the success of any organisation rests in the hands of its people, and with the right development and coaching of its staff, any organisation can dramatically and rapidly increase its revenues and profits.

      Prior to founding Enterprise Leaders Worldwide, Richard spent many years in the software industry, and in a previous life was an accountant (and a very bad one!).

      He holds an MBA from the International University of Monaco and lives in Bath with his wife and two children.

      Introduction

      In 2005 Seth Godin, the much regarded and almost legendary marketer, wrote the provocatively titled book: All Marketers Are Liars.

      In it he made the important point that marketing is primarily about telling stories and spreading ideas.

      I'm sure all marketers would agree that fundamentally, marketing is about getting your company's message, and the message of your products and services to the ears and eyes, hearts and minds of your target customers.

      Like many business owners and leaders, you may see marketing as the sole responsibility of your marketing department. Your marketing department (and expensive outsourced creative agencies) is charged with the task of creating spreadable stories, conjuring up campaigns, developing your brand and ultimately getting your message to your prospects and market place.

      But in this short 50 page book, I'd like to prove to you that marketing is not just the responsibility of your marketing department, (and sales are not just the responsibility of your sales team). I believe that sales and marketing are the responsibility of EVERY single employee and manager in your organisation.

      If you agree with Seth's comments that marketing is about the spreading of stories, so that your message reaches your target customer and claims a little bit of mental real-estate in their mind, there can be no doubt that every employee in your organisation — whether that is your receptionist, delivery driver, accountant, cleaner or you as the

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