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    People Upgrade
    People Upgrade
    People Upgrade
    Ebook140 pages1 hour

    People Upgrade

    By Richard Parkes Cordock

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    About this ebook

    How to squeeze more revenue, profit and cashflow from your employees and managers – by taking mentoring out of your boardroom and into your workforce

    LanguageEnglish
    PublisherRichard Parkes Cordock
    Release dateFeb 15, 2010
    ISBN9780955298639
    People Upgrade
    Author

    Richard Parkes Cordock

    Richard Parkes Cordock is the founder of Enterprise Leaders Worldwide. Using the principles of Neuro Linguistic Programming (NLP), the science of success, Richard met face-to-face with over 50 UK award-winning business leaders to decode their leadership styles. Through these digitally recorded interviews, Richard created the highly acclaimed mentoring programme – Millionaire MBATM which is used by over 23,000 entrepreneurs around the world. He later used the same teaching principles to develop Enterprise MentorTM (EM), which allows companies to engage with their employees, by taking mentoring out of the boardroom and into their workforce (at an affordable price). Richard is the author of five business books: Business Upgrade, and Millionaire Upgrade, both were published by Capstone Wiley and both were former WH Smith Business Books of the Month. More recently, he has written Profit Upgrade, People Upgrade and All Employees are Marketers. Richard speaks to companies about employee engagement, leadership, creating an enterprising/entrepreneurial culture, how to grow your business through your people – and how to keep your customer at the forefront of your business. He is an MBA and FCCA and lives in Bath (UK) with his wife and two children. Here’s what other business leaders are saying about Richard’s books and programmes: “The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here’s where you start, by reading this book.” Allan Leighton – Chairman Royal Mail “Every employee has the ability to inspire change and innovation in their organisation” The Independent “It took me a long time to learn this stuff – I wish I’d been on that plane 30 years ago !” Simon Woodroffe OBE – YO! Sushi & Dragons Den “If you want a toolkit to help you become a successful entrepreneur – read this book. Then put it into practice.” Duncan Bannatyne OBE – Bannatyne Leisure & Dragons Den “Everything in business is a learning experience. I should know! I’d recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won’t regret it.” Rachel Elnaugh – Founder of Red Letter Days and Panelist on Dragons’ Den “Entertaining, Inspiring, Insightful. I highly recommend it” Michelle Mone – MJM International “Originally, Richard decoded entrepreneurs and unpicked their mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!” Rene Carayol MBE – Leadership Guru “In a world where entrepreneurs have taken on the cachet of celebrity and are as often to be found portrayed in movies and in the gossip columns as they are seen with dirt under the finger nails, it is refreshing to find a book that describes the key difference between the entrepreneur and the rest – attitude. So often in life a cigarette paper’s thickness separates success from failure and Richard has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse. Read it, enjoy it, steal mercilessly from it, add your own ingredient X and bring to the boil. I wish you success.” Tim Smit CBE – Eden Project “...captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life.” BJ Cunningham – Founder of Death Cigarettes “...you will realise it is actually a book about leadership, leadership of self. I encourage all Naked Leaders to read this book”. David Taylor – Author Naked Leader “The difference between success and failure in business is essentially down to entrepreneurial leadership. There is a mindset and persistence that sets successful entrepreneurs apart and it is clearly communicated in this book. Essential reading.” Martin Allison – Business Banking, RBS “Just reading the introduction I knew it was going to be good. Read, re-read and re-read again. It is all in here.” Mike Southon – Co-author The Beermat Entrepreneur, The Boardroom Entrepreneur and Sales on a Beermat “If you want success, then miss this at your peril. What Richard has done here, is make extremely accessible some very smart thinking and behaviours of highly successful people, which can be learned. This stuff works.” Michael Brook, Managing Director, Professional Excellence Training and Development “Pioneers are always looking for succinct advice from experts. After submersing himself in the world of the entrepreneur, Richard gives us the answers in an intriguing role play between two characters, with a genuine methodology that you can apply to your own business. You can read it on a plane journey, but the benefits will stay with you a long time after you’ve landed.” Jim Woods, Entrepreneur “The wisdom of real entrepreneurship in one volume. Get this book to upgrade your ambitions or stay true to the course you have set. Enjoy and be inspired.” Tom Butler-Bowdon – Author of “50 Success Classics: Winning Wisdom for Work and Life From 50 Landmark Books “I think you’ve captured the passion, the sheer verve and energy of some of the best entrepreneurs in Britain. I wish it had been available when I started” Lord Harris – Founder CarpetRight “It’s not often that something on the business shelves succeeds in winning hearts and minds. This one does, and more! It really is the kind of thing that can make a difference” Lord Bilimoria – Founder Cobra Beer

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      Book preview

      People Upgrade - Richard Parkes Cordock

      PEOPLE

      UPGRADE

      by

      Richard Parkes Cordock

      SMASHWORDS EDITION

      Copyright © Richard Parkes Cordock 2009

      First Published 2009 by ELW Publishing Bath, UK

      ISBN: 978-0955298639

      Thank you for downloading this free ebook. You are welcome to share it with your friends. This book may be reproduced, copied and distributed for non-commercial purposes, provided the bookremains in its complete original form. If you enjoyed this book, please return to Smashwords.com to discover other works by this author. Thank you for your support.

      First Published 2009 by

      ELW Publishing Bath, UK

      Contents

      About the Author

      Introduction

      Chapter 1

      What Do You Really Want From Your Business?

      Chapter 2

      You Can Have it All (When You Recognise That The Profit is in Your People)

      Chapter 3

      IMPORTANT! Mentoring Your Staff is The Key to Profit Growth

      Chapter 4

      How to Get ‘The Branson Effect’ By Mentoring Your Staff to Think Like Business Owners

      Chapter 5

      How To Take Mentoring Out of The Boardroom (So Every Employee and Manager in Your Company Can Benefit From it!)

      Chapter 6

      Here’s How and Why Enterprise-Wide Mentoring Works (7 Steps to People & Profit Transformation)

      Chapter 7

      How to Turn an Enterprise-Wide Mentoring Programme into a New Culture in Your Organisation

      Chapter 8

      Here’s What Your Employees Will Look Like After Their Mentoring

      Chapter 9

      Your Next Steps

      Appendix A

      Case Study: An In-depth Look at Hammonds Furniture

      1. Richard

      2. Justin

      3. Matthew

      4. Simon

      5. Vanessa

      6. Kathryn

      7. David

      Postscript

      A Word About Using External Business Coaches

      RISK FREE OFFER

      Try The Enterprise-Wide Mentoring Programme Risk-Free in Your Company For 60 Days

      Client Profiles

      About The Author

      Richard Parkes Cordock is the author of Millionaire Upgrade, Business Upgrade, Profit Upgrade and All Employees are Marketers.

      He is also the creator of the highly acclaimed Millionaire MBA Business Mentoring Programme and Enterprise Leader Development Programme.

      Richard is the Managing Director of Enterprise Leaders Worldwide, which provides coaching, training and people development for executives, managers and employees.

      He firmly believes that the success of any organisation rests in the hands of its people, and with the right development and coaching of its staff, any organisation can dramatically and rapidly increase its revenues and profits.

      Prior to founding Enterprise Leaders Worldwide, Richard spent many years in the software industry, and in a previous life was an accountant. He holds an MBA from the International University of Monaco and lives in Bath with his wife and two children.

      Find out more about Richard at www.enterpriseleaders.com

      Introduction

      I would like to start by making a promise to you. It’s a big, bold promise, but I stand by it!

      That is, if you embrace the ideas in this book, and take action on them, I guarantee you will transform the productivity, performance and passion of your employees, and as a result, transform the revenue, profit and value of your company.

      I say that with full confidence, as time and time again I’ve seen other companies do exactly this. In fact, in Appendix A, you’ll read a detailed case study of Hammonds Furniture, who share their own story of people and profit transformation.

      But before you read the case study, let me give you a quick overview of what you’ll learn in this book.

      In Chapter 1 you’ll see exactly what you can achieve in your company when you train and develop your people using the same approach that Hammonds did.

      In Chapter 2 you’ll see the clear link between people and profit (especially the importance of revenue and profit per head), and you’ll be left in no doubt of the need to grow your people to grow your business.

      In Chapter 3 you’ll discover why mentoring is an invaluable and low-cost way of getting the best from your employees and managers, and in Chapter 4 you’ll be introduced to the Branson Effect, and the importance of business-owner-thinking.

      In the final four chapters of the book you’ll learn why it’s essential to take mentoring out of the boardroom and into your entire workforce, and how you can do that at an affordable price with enterprise-wide mentoring and a low-cost MP3 player (or your employees’ existing mobile phones).

      For you to achieve the same people and profit transformation in your own company, you must to know with all certainty one thing, which is this: 'your business is your people', and it’s your responsibility as a leader to get the most out of your people.

      In this book you have all the tools and strategies you need to do that.

      You and I may never meet, and I may never set foot in your organisation, but I know that if you make the decision to train, mentor, and develop your staff using the tools and framework I make available in this book, your business will irrevocably and positively change from this point forward.

      So, with my one ‘big’ promise in mind, that you will transform your business (by transforming your employees and managers), let’s start by looking at what you actually want from your business — and make sure you get it!

      Richard Parkes Cordock

      Chapter 1

      What Do You Really Want From Your Business?

      Over the years I've spoken with literally hundreds of business owners, managing directors, chief executives, divisional directors, front-line managers and key employees — ranging from companies with valuations of multiple billions through to smaller companies with as few as five employees.

      As diverse as all of these organisations are, there is consistent similarity in what they all want, and I’m sure it’s what you want from your business too.

      In this Chapter, I explain exactly what you can have in your business when you recognize the critical link between the growth and success of your company and the people in it.

      There is no complex management jargon here, just simple fundamentals of business which you and every other business leader are looking to achieve every single day.

      In no particular order, here’s what the business owners I meet want for their business, and it's what you can have too, when you make the commitment to invest in, develop and get the very best out of, your staff.

      1. Growth in top-line revenues

      Whichever way you look at it, your business is about customers and about selling your products and services to them.

      As a business leader, you are charged day-in and day-out with the ongoing task of bringing new customers and revenues into your business.

      That may be getting new customers to buy from you in the first instance, getting your existing customers to repeat buy from you, or turning your existing customers into raving fans who do your marketing for you as they tell their friends and family about you.

      In all too many companies though, sales and new business development is deemed to be the responsibility of the sales and marketing team.

      However, sales and marketing should be the responsibility of every employee in your organisation, and, with the right training and development, this can be achieved.

      Bill Marriott, one of my all time favourite business leaders, says this about employees, Motivate them, train them, care about them and make winners out of them. At Marriott we know that if we treat our employees correctly, they'll treat the customers right. And if customers are treated right, they'll come back and buy again.

      Sales is usually the number one challenge of any business leader, and according to the data research organisation Dun and Bradstreet, lack of sales is the number one reason for company failure. When you make every employee and manager in your company a salesperson, revenue growth will never be a problem again.

      2. Growth in bottom-line profits.

      It's often said that, revenue is vanity and profit is sanity, and there's never been a truer statement.

      It's profit which allows you to reinvest in research and development. It’s profit which allows you to grow your business to expand into new regions and markets, and it's profit which allows you to return dividends to your shareholders, to pay bonuses to you and your staff so you can all enjoy the fruits of your hard work.

      In this book, I state many times that the profit is in your people, and in the following pages I’ll share with you the tools to get the greatest level of profit, performance and productivity from every single employee and manager in your organisation.

      3. Increase in company value

      As a business owner/leader, or senior executive, one of your main drivers is to increase the value of your company.

      If you are a business owner yourself, then I'm sure you'll have one eye on your exit whether that's this year, five years, or twenty-five years from now.

      Whether you are publicly traded, or a privately held company, I’m sure as a business leader you will be charged with growing the value of your company.

      It is quite possible that your salary package will be partly based on the increased value of your business.

      Perhaps you have shares in the company you work for, or stock options, or you are simply held accountable by your board of directors, but either way, growth in value has a significant impact on your company's own ability to raise additional finance and investment for future growth and expansion.

      4. Increased cash flow and liquidity

      The last of the

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